▍ experience design leader · 20+ years · banking, telco, super & insurance
I design for
the hard parts.
Regulated, legacy and high-stakes services, where people need to trust the answer. Across two decades, I’ve turned messy business goals into products and services people genuinely value. No jargon — just clear thinking, cross-functional collaboration, and outcomes that stick.
// what I believe
and where it came from- 01
Find the real problem before the brief
Tax reporting looked like a document problem. It was a trust problem across data, operations and the reports themselves. Redesigning the PDF first would have made an unreliable number easier to read.
proof ▸ DASH tax reporting → - 02
Put friction where people need to think
Pre-filled expenses let customers wave through wrong figures. Showing the scraped amount as a starting point, not an answer, made one step slower and the whole application more likely to be approved.
proof ▸ ubank home lending → - 03
Foundations are insurance
A top-down pivot didn’t land. Loan Assist shipped anyway, because the shared design system meant the banker’s view and the customer’s screens were already built from the same parts.
proof ▸ Loan Assist → - 04
AI gets me to the expert conversation faster
I started out knowing nothing about responsible lending law. AI-assisted research meant I could take legal and risk the exact clauses that applied, instead of a design and a question, and get to yes.
proof ▸ ubank home lending →