i am.

As a designer at my core, I have spent many years uncovering customers’ needs after a lifetime of creating objects that appeal to the best aesthetic possible for the medium intended.
An experienced and deeply passionate designer with many years in the industry, I have consistently dedicated myself to understanding customer needs and crafting value-driven experiences.
With over a decade of experience leading design teams and shaping user experiences for various digital platforms, I am excited to bring my expertise to my following organisation.
My unwavering commitment to customer-centric design is a cornerstone of every project I undertake. This dedication ensures alignment with strategic business goals while embracing the latest trends and methodologies in user experience. With strong leadership skills, I foster collaboration and holistic thinking within teams, recognizing that exceptional experiences stem from the harmony between provider, product, and user.
Beyond my professional life, I am equally passionate about improving experiences in my personal life. I find immense joy in spending quality time with my family, especially during sunny afternoon swims with my sons at Sydney’s beautiful beaches. This simple pleasure keeps me grounded and reminds me of what truly matters.
From the beginning of the “why” with discovery workshops through sketching and prototyping for customer testing to working with developers to deliver the right customer experience.

Key Highlights:
– Over 20 years of professional design experience across various industries.
– Proficient in public speaking, workshop facilitation, and engaging clients and business stakeholders.
– Extensive management experience leading both small and large teams.
– Significant experience in the corporate sector and on-site consulting with a diverse range of clients.
– I specialize in design thinking and human-centred design for various clients and their customers.

Core Competencies:
DesignOps, Workshop Facilitation, Customer-Centric Design, Agile and UX Methodologies, Corporate Design, Public Speaking, Mentoring, Team Leadership, Strategy, and Innovation, both users and businesses. I excel in challenging the status quo through stakeholder workshops and integrating complex systems, always keeping the customer at the forefront of my efforts.

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