We can recognise good customer service and the impact it has on our experience with a brand.
The scene from Pretty Woman exemplifies how bad service can not only impact your reputation but your bottom line.
When you have a customer at the point of service or purchase and the experience turns them away or worse discourages them to return you have impacted your business dramatically.
In digital good customer service can flow the consumer through the touch points or stop them dead in their tracks. Whether it is a timely call off the back of an abandoned quote or remembering past purchases. These can build the economy of trust.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. – Sam Walton, Founder of Wal-Mart
It doesn’t matter how much spend on advertising or slick UI apps without the original basics of good customer service and business will not be able to grow and prosper.
