creative experiences
All the personas and mapped out customer journeys in the world won’t help you if your communication is not effective. So what is effective communication and how can it impact the experience my customers have. The goal of any piece of communications should always be coming from the same principle.
Create easy to read and understandable communications to ensure customers respond or react in a manner that supports my brands objectives. Continue reading “the how-to of effective customer comms”
Colour is a truly human experience and the development of pigments and dyes goes back to the origins of man and the trade in the rarest ingredients made kingdoms rise and fall. Continue reading “colour gives you the feels”
The scene from Pretty Woman exemplifies how bad service can not only impact your reputation but your bottom line. Continue reading “customer service the original customer experience”
The goal of any business is to connect with a customer on an emotional level to gain rich deep interaction. Every business values the repeat customer and the advocate. How does that engagement deepen a customer’s experience with the brand to take them from being passive to being a champion and out front doing the work of marketing themselves. Continue reading “customers are looking for stories they can star in”
To start off I will say that as of 2016 typography is again a thing of beauty and is being executed with great skill by many on sites in apps or on a variety of screens. Continue reading “woes of a typographer in the digital age”