Projects

Why do you get the blues, are green with envy or red with rage.

Colour is a truly human experience and the development of pigments and dyes goes back to the origins of man and the trade in the rarest ingredients made kingdoms rise and fall. Continue reading “colour gives you the feels” →

We can recognise good customer service and the impact it has on our experience with a brand.

The scene from Pretty Woman exemplifies how bad service can not only impact your reputation but your bottom line. Continue reading “customer service the original customer experience” →

There is a reason that in UX and agile we use terms like user stories and customer journeys, its to make it personal.

The goal of any business is to connect with a customer on an emotional level to gain rich deep interaction. Every business values the repeat customer and the advocate. How does that engagement deepen a customer’s experience with the brand to take them from being passive to being a champion and out front doing the work of marketing themselves. Continue reading “customers are looking for stories they can star in” →

To start off I will say that as of 2016 typography is again a thing of beauty and is being executed with great skill by many on sites in apps or on a variety of screens. Continue reading “woes of a typographer in the digital age” →