// writing
Notes from the desk.
On customer experience, colour, type and communication. Some of it dates back to 2013, and most of it still holds.
- 24 Apr 2020building blocks of great experiencesFrom newspaper style guides to design systems, creating systems to make better design.
- 4 Oct 2013the how-to of effective customer commsAll the personas and journey maps in the world won’t help if your communication isn’t effective. A five-step journey for every message.
- 5 Sept 2013colour gives you the feelsWhy do you get the blues, go green with envy or see red? How colour carries emotion, and how brands use it.
- 1 Sept 2013customer service, the original customer experienceWe all recognise good customer service and the impact it has on how we feel about a brand. Digital is no different.
- 30 Aug 2013customers are looking for stories they can star inThere’s a reason UX and agile talk about user stories and customer journeys. It’s to make it personal.
- 6 Aug 2013woes of a typographer in the digital ageFrom punch cutters to PostScript to 5K screens, and what’s left for the typographer when you can’t control the page.