
3.9M → 5M
app users, Mar 2020 to Jun 2022
One app, one direction
Giving a squad-by-squad, tech-led rebuild one design direction, then re-scoping a slipping launch so the new MyTelstra app shipped to millions of customers.
Every project here started with a number that was wrong. This is what moved, and how.

3.9M → 5M
app users, Mar 2020 to Jun 2022
Giving a squad-by-squad, tech-led rebuild one design direction, then re-scoping a slipping launch so the new MyTelstra app shipped to millions of customers.

11% → 85%
unconditional approvals, 4 weeks after launch vs 12 months on
A newly launched home loan application was approving 11% of applicants. Twelve months of squad-based improvement, aimed at the three places applicants were lost, took it to 85%.

12% → 43%
of transactions provisioned digitally, in two years
An 18-month roadmap and a North Star vision that turned an unloved enterprise portal into the main channel for provisioning.

40% → 5%
target for called-in applications bankers have to take over and restart
Bankers were restarting up to 40% of the self-serve applications customers called about. After a stop-start year and a top-down pivot that didn’t land, a shared design system let Loan Assist ship in the CRM anyway.
Shared privately at the client’s request. Get in touch for the password.

6 mo
to rebuild Bank of Melbourne’s site, vs 2 years for St.George
Keeping CX intent and the GEL design system intact while a multi-brand bank website was rebuilt at speed.

7,000
rows of contact data analysed by category
Rebuilding nbn’s generic contact form as a guided flow that lets people help themselves, and sends people who really need help straight to the right resolver group.

3
customer questions behind every visual: Where am I? Am I on track? Show me how.
Using design sprints and moderated testing to find the data visualisations and nudges that help customers reach a savings goal.

A mobile-first car loan quote and application journey, aimed at turning more quotes into completed applications.

4
roles in one portal: employers, funds, SMSFs and eRollovers
Taking a loose proof of concept to a market-leading white-label SuperStream portal, delivered with an offshore development team.

0
time lost to the business during the upgrade
Taking a secure shareholder document viewer responsive, by leading the vendor from requirements through to launch.

Closing the gaps in enterprise customer journeys, and building the messaging architecture and AEM components to tell one consistent story.